Why are CKM readers special? -They follow fashion more seriously than the average, 67.2% take a defindefinite interest in it. Target group index: 172. -They try to keep up with new technology, they like to buy new appliances. 63.8% have a definite interest in entertainment electronics. Target group index: 233. -63.3% of readers drive their own car, and 63.8% are interested in car and ttest news. Target group index: 228. -They regard outward appearances as important. Target group index: 198. -They strive to follow a healthy lifestyle, they wish to look attractive and active, they take considerable trouble to stay in shape. Target group index: 134. -They feel knowledgeable about financial affairs and pay close attention to advertisements offering financial services, 34.6% of them definitely agree that finance offers profitable opportunities, Target group index: 123. -They like to travel, 68.9% plan a vacation longer than five days in the comicoming year. Target group index: 210. The CKM reader as consumer -47.6% have high buying power, linked to an above-average standard of living -17.2% believe that only branded, high-quality goods with above-average valuvvalue are worth buying. -46.3% like to try out new products, 17.2% describe themselves as tending to buy products from among the most expensive categories. The CKM reader Enthusiastically seeks out new challenges, is not afraid to face up to new times, optimistic and dynamic. Likes to fill his free time actively, youthful and daring.